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ABOUT THE FAIR
From corn dogs and blue ribbon roses to roller coasters and prize-winning pigs, the South Carolina State Fair is best known for bringing 12 days of exhibits, competitions, food, midway rides and entertainment to Columbia each October. The charitable organization, though, operates year-round. With six exhibit halls and 104 acres adjacent to the University of South Carolina’s Williams-Brice Stadium, the South Carolina State Fair offers football parking and is a popular venue for major events such as home and garden shows, civic functions and charitable fundraisers.
The South Carolina State Fair, a self-supporting 501(c)3 nonprofit organization, was organized in 1869 and is dedicated to preserving and promoting South Carolina’s agricultural roots while supporting statewide education. The South Carolina State Fair has awarded more than $5 million in scholarships since 1997. The South Carolina State Fair brand has always been associated with highlighting the best of our state.
STATISTICS
GENERAL
12 Days
Over 400,000 Patrons
104 Acres
8 Livestock Arenas or Barns
125,000 sq. ft. of Indoor Commercial Exhibit Space
47,000 sq. ft. of Outdoor Commercial Exhibit Space
DEMOGRAPHICS
Patrons are 52% Male & 48% Female
Ages 17 & under: 3.1%
Ages 18-20: 6.4%
Ages 21-29: 11%
Age 30-39: 15.2%
Ages 40-49: 16.4%
Ages 50-59: 15%
Ages 60+ 30.3%
HOUSEHOLD INCOME
Under $50,000: 10%
$50,000-$100,000: 24%
$100,000-$150,000: 26%
$150,000-$200,000: 26%
$200,000+: 14%
Prices are guidelines. Each proposal is tailored to meet the specific needs of our partners.
Statistics from University of South Carolina
Department of Sport and Entertainment Management
Dr. Tom Regan and Dr. Haylee Mercado
Partnerships are what keep us going! We are happy to customize a partnership package to suit your marketing needs and invite you to join our other partners in their success. As a team, we can achieve your brand goals while advancing our mission and tradition.
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